I don’t know about you, but I’m kind of sick of cupcakes.
There are plenty of Wall Street analyses of the gourmet cupcake business out there on the
interwebs. The details vary, but essence
of the story seems to begin with Magnolia Bakery, the rise of gourmet cupcake
businesses and chains across the country, and a mad dash for buttercream,
followed by declining popularity over time as people start to realize that
cupcakes, frankly, are rather overrated.
Some bitter little fuckers feel the need to bash cupcakes
with their oh-so-sophisticated hipster sensibilities, but I won’t sink to that
level. Now, I am not keen on those cutesy, overpriced buttercream megaliths
either. There’s a good reason for that, and it’s not because my precious palate
can’t stand a bit of sweetened butter. Mostly because I have shopping guilt.
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| I feel like a fucking criminal spending two fifty on a latte, much less fivebucks for a small, crumbly cake covered in oily frosting. source |