I don’t know about you, but I’m kind of sick of cupcakes.
There are plenty of Wall Street analyses of the gourmet cupcake business out there on the
interwebs. The details vary, but essence
of the story seems to begin with Magnolia Bakery, the rise of gourmet cupcake
businesses and chains across the country, and a mad dash for buttercream,
followed by declining popularity over time as people start to realize that
cupcakes, frankly, are rather overrated.
Some bitter little fuckers feel the need to bash cupcakes
with their oh-so-sophisticated hipster sensibilities, but I won’t sink to that
level. Now, I am not keen on those cutesy, overpriced buttercream megaliths
either. There’s a good reason for that, and it’s not because my precious palate
can’t stand a bit of sweetened butter. Mostly because I have shopping guilt.
I feel like a fucking criminal spending two fifty on a latte, much less fivebucks for a small, crumbly cake covered in oily frosting. source |
And not only is the price markup quite ridiculous, there’s another affliction—yes affliction—plaguing the cupcake industry of our glorious country: American buttercream.
That stuff is seriously depressing. Greasy margarine, chalky
powdered sugar, and milk with a dash of vanilla and salt make what is probably
the most unfortunate creations in the world of pastry. It’s not…bad, per se, but just a bit sickening in
large quantities. If that kind of contradiction is possible.
It's official: Baby June can't get the words out. source |
The likes of Swiss and French buttercream are far tastier
and, as a happy accident, easier to pipe and spread. They have much more
delicate flavors (at least in comparison to their Murican counterpart), like a
dense, buttery marshmallow. And of course, they are grounded in egg whites. The
death of a vegan recipe.
The incredible edible egg is truly magical. As the Wikipedia article
demonstrates, they can do nearly anything in the world of food—you can poach
them, boil them, scramble them, fry them, pickle them, and boil them; they can
be used as emulsifiers and thickeners, as rich, flavorful gelling agents and
sources of creaminess in both sweet and savory sauces. You can separate them
and whip them and make the fluffiest baked goods imaginable. What is a pasta
alla carbonara without eggs? Or a crème brulee, or a macaron, or a soufflé? If
I wasn’t inclined to avoid animal products, I would be all over this cookbook. There
are very few things you can’t do with eggs, and there are very few things that
do not benefit from the addition of an egg.
Now, there are certain things that can be done to assuage
one’s conscience while consuming eggs. My family often buys the slightly pricier
eggs from the Farmer’s Cow, a
local and humanely operated farmer co-op that brings delicious dairy products
to some parts of New England. But as I have determined to present recipes
completely free of animal products on this blog, I will not offer a cupcake
topped with elegant Swiss meringue to persuade you that not all hope is lost in
the realm of the gourmet cupcake. What is one to do?
Molecular gastronomy, my dear. Soy protein isolate and wheat
start come together to make inexplicably vegan pistachio meringues on Vegan Baking; Wing It Vegan uses flaxseed to create a goo that can be
whipped into a fluffy egg white substitute.
But alas. Being a lazy freeloader, I have once again
resorted to Earth Balance.
There is one thing that the cupcake industry has gotten
right, and that is presentation. Taste is secondary. If your cupcake looks gourmet, you can sell it for five
bucks apiece, no problemo.
That, in a nutshell, is why I can’t start raking in the
bucks for my own baked goods: I don’t have the presentation skills. Sure, it’s
easy to whip up a nice moist, delicious cake and smear some delicious frosting
on top, but does it look good? Hell no. Most of my cupcakes end up looking
something like this:
Don't run away! I don't bite! Promise. source |
And as you saw in my big blue minivan cake, my piping skills
leave something to be desired. So when I saw Sprinkle Bake’s tutorial for simple
cupcake decoration techniques, I knew exactly what I was going to make next:
nasty-ass buttercream-covered cupcakes. And they would look fucking awesome.
These are vegan,
yes. Didn’t go the extra mile and make some sort of faux meringue-based
frosting, but I settled once again for the super-sweet margarine stuff—albeit
with a bit of white chocolate to add an another dimension of flavor beyond just
butter and sugar. The frosting is sort of sickening (if you, like me, tend to
lick the bowl too many times), but it pipes wonderfully and has a great
consistency for working on cupcake decoration. If I had dark chocolate on hand,
I would have substituted that, because (believe it or not) lemon and dark
chocolate actually go pretty fabulously together. So I recommend doing
that.
Here’s the recipe.
________________________
Lemon White Chocolate Cupcakes
Makes
about fifteen
______________
Lemon cupcakes
(adapted from 52 Kitchen Adventures)
Ingredients
244 grams ● nondairy milk (I used soy) ● 1 cup
5 grams ● apple cider vinegar ● 1 teaspoon
125 grams ● all-purpose flour ● 1 cup
63 grams ● white whole wheat flour ● ½ cup
3 grams ● baking soda ● ¾ teaspoon
2 grams ● baking powder ● ½ teaspoon
1.5 grams ● salt ● ¼ teaspoon
54 grams ● canola oil ● ¼ cup
133 grams ● sugar ● 2/3 cup
4 grams ● vanilla extract ● 1 teaspoon
61 grams ● fresh lemon juice ● ¼ cup
4 grams ● lemon zest ● 1 tablespoon
Directions
Head over to 52 Kitchen Adventures to get the instructions. If you
have Meyer lemons, feel free to substitute. No pressure. I didn’t. Will taste
good either way.
Allow cupcakes to cool fully before frosting. I recommend
letting them sit overnight or putting them in the freezer for half an hour.
_________________
Lemon curd (adapted
from Healthy Happy Life)
Ingredients
122 grams ● nondairy milk (I used soy) ● ½ cup
60 grams ● water ● ¼ cup
16 grams ● cornstarch ● 1 tablespoon
75 grams ● sugar ● ¼ cup plus 2 tablespoons
90 grams ● fresh lemon juice ● ¼ cup plus 2 tablespoons
2 grams ● lemon zest ● 1 teaspoon
71 grams ● Earth Balance or other vegan buttery spread ● 5 tablespoons
Directions
Clickety-click on over to Healthy Happy Life to get las instrucciones, as
usual. You don’t have to make the
poppyseed muffins, but you can. They look
pretty damn good anyway.
Allow to cool completely before using. If you want to pipe
the curd on top of the cupcakes, as I did, I recommend grinding the whole shit
up in the blender so you don’t get chunks of lemon zest clogging up your pastry
tip. Releases a lot of nice aromatic oils too.
______________________
White chocolate
buttercream (adapted from Sally’s Baking
Addiction)
Ingredients
170 grams ● nondairy white chocolate ● 6 ounces
230 grams ● Earth Balance or other vegan buttery substance ●
1 cup
240 grams, plus extra ● powdered sugar ● 2 cups, plus extra
61 grams ● coconut milk or other high-fat nondairy milk ● ¼
cup
4 grams ● vanilla extract ● 1 teaspoon
1.5 grams ● salt ● ¼ teaspoon
Directions
Be a kind interneter, click over to Sally’s Baking Addiction and use those instructions
instead of my haphazardly rephrased version. I put in about a quarter cup more
powdered sugar than required to get a nice stiff consistency ideal for piping.
Add salt to taste. Don’t eat too much, or you might feel a bit nauseated (as I
did).
____________________
Assembly
Ingredients
Completely cooled cupcakes
Lemon curd
White chocolate buttercream
Directions
Use Sprinkle Bake’s awesome tutorial and try really, really
hard to pipe the frosting as demonstrated. You can fill the cupcakes with lemon
curd or drizzle it on top—if I could do it over again, I probably would have
filled the cupcakes rather than smear the stuff on top. But either way is fine.
__________________
So how’d the amateur do in her pursuit of cupcake
perfection?
Before being assaulted with buttercream. |
Since I didn’t have quite enough all-purpose flour, I was
forced to use a ½ cup of white whole wheat flour—and what do you know, the tops
come out perfectly flat. Not exactly ideal in most circumstances, but for
decorating purposes this was pretty awesome.
Dem ruffles. |
This one came out pretty well, if I do say so myself. *pats
self on back*
I tried. |
Um. Or not.
Live and learn, I guess.
Ah, that's better. |
Damn studio lights, making the frosting melt. |
This is my best attempt at a rose—not perfect by any
stretch, but pretty decent considering I don’t think I had the right pastry tip
for the job.
A wreath of buttercream. |
I don't know why my ruffles aren't as crisp and beautiful as Sprinkle Bakes'. Must be my amateurish aura. |
For my less successful cupcakes, I piped a bit of lemon curd
on top in an attempt to salvage them. Please forgive those yellow tumors on the
right center one—I don’t know what got into me.
And despite being covered with an inch layer of greasy
buttercream, they still tasted fucking awesome.
Taken seconds before this was consumed in a maelstrom of frantic cake consumption. |
So I did that. Where's my money?
Well done :) They look yummy! As for the 'cupcake industry' - holy crap! I have never and I will never buy a cupcake at those prices - I don't care how pretty they look (or how wonderful they are reported to taste)! And, just so you know, I make buttercream once in a while - the butter, sugar variety - usually at Christmas where I add eggnog to it and then slather it on eggnog or gingerbread cupcakes. Yummy :)
ReplyDeleteThanks for reading! That eggnog buttercream sounds pretty awesome. And when I said ten dollars that was a bit of hyperbole (sorry) One of the smaller cupcake bakeries near my house is about four dollars per cupcake, which can be on the lower end of the spectrum depending where you go (like in New York or something it would be higher). I still think homemade cupcakes are better though. :)
DeleteHi June, great rant, I hear you. I think your cupcakes look pretty darn good. Happy week-end!
ReplyDeleteHaha thanks! You have a great weekend too!
DeleteLol! I love cupcakes and sometimes buy them out :o
ReplyDeleteNothing wrong with that! Thanks for reading! :)
Delete